Why Paul Pogba, Cristiano Ronaldo and Mo Salah have all trained in Dubai

(CNN) — Following the collapse of Egypt’s early removal from the Africa Cup of Nations this summer, Mohamed Salah chose a break in Dubai to recuperate.
The reigning African footballer of the year sampled gourmet cuisine in five star restaurants, relaxed beaches, also kept himself in shape with some light training at the Nad al Sheba (NAS) sports complex.
This wasn’t the very first trip to the complex, nor even his earliest this year of Salah. His Liverpool team booked to get a coaching camp in January, as did Premier League rivals Manchester United – who also visited the prior calendar year.
Arsenal were guests in March, adding their names to a list that contains Borussia Dortmund Real Madrid, and AC Milan. Juventus star Cristiano Ronaldo fell in over his winter vacations.
The appeal isn’t limited to footballers.
World number one tennis player Novak Djokovic introduced for a selfie using Dubai’s Crown Prince at NAS in 2016.
In the Australian cricket team to UFC champion Khabib Nurmagomedovthe cream of global sporting royalty are currently flocking into the website.
But why?
‘Aiming to be the best’
The NAS complicated, situated close by the planet’s most expensive horse racecourse, was created to become one of the world’s greatest.
“We plan to be recognised as an elite destination,” says NAS director of sport Robert Wadsworth.
Feedback from celebrity clients – that he prefers not to name names – suggests the service is”similar and in some instances better than the facilities they’re utilized to.”
Some clients have been happy to offer shining reviews, such as Djokovic, who also wrote a thank you notice on Instagram”for allowing me to train at the finest sports center on the planet.”
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The website comprises a selection of outdoor and indoor capabilities. There are just two FIFA-standard soccer pitches and a sports track, as well as indoor arenas including badminton, volleyball, futsal (similar to five-a-side soccer ) and martial arts.
The complex also has centers for simulating different altitudes, cryotherapy chambers that aid recovery following exercise, swimming pool and hydrotherapy resources, in addition to a sports science laboratory and medical support teams.
“The Nad Al Sheba Sports Complex is a growing project, rising by the week, month and year,” says Nasser Aman Al Rahma, assistant secretary general of Dubai Sports Council (DSC).
Tailored usage
Customers find applications for the complicated.
“In the main it is for training crews both pre-season or mid-season, and trauma rehabilitation and recovery,” says Wadsworth.
“We’ve got a range of football teams in the European leagues that will train from January to March when (many) leagues have winter breaks. We host groups from Asia from November to February if they are doing pre-season work.”
The website also hosts athletes and teams as they prepare for particular tournaments, Wadsworth adds. “Cricket Australia finished their pre-tour testing NAS before flying to the UK for its World Cup and also The Ashes.”
Past the role, Wadsworth believes privacy is a major region of the allure for high-profile people. NAS is a private centre which takes pride in safeguarding from public or the media against flames.
That Dubai is used to catering for the wealthy and famous also allows a level of anonymity for clients in their time, who will appreciate a quiet dinner or see local landmarks without being swarmed by sports lovers.
Commercial value
Star athletes at the NAS complex’s normal presence may bring benefits for both hosts and visitors.
“Several countries in the Gulf region are utilizing warm weather training camps as part of the sports development strategies,” states Professor Simon Chadwick, a sports business specialist at the University of Salford, in the united kingdom.
“They’ve positioned themselves as health and training destinations with the aim of drawing athletes and teams, increasing awareness of their facilities and, consequently, forcing long-term organization.”
For fostering tourism and awareness A 2015 Deloitte report also noted that the advantages.
“The use of Dubai as a place for warm weather training in the winter months is proving increasingly popular for soccer teams,” the report states. “If promoted properly Dubai could in time become the’go-to’ venue for a significant number of nightclubs, with consequent opportunities for training (and) exhibition games.”
“Mass participation events also have significant potential in bringing additional sports tourists”
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Chadwick thinks there are for visiting sportspeople advantages center.
“By training in the Gulf athletes and teams can raise their profiles across the area, construct fan engagement, and set possibly lucrative relations with commercial partners,” he states.
The existence of considerations in excursions to Dubai was highlighted by people manager of German soccer team Hamburg SV, such as Bernd Wehmeyer, who stated the club’s sponsorship by Emirates Airline has been a factor in the selection of destination.
Wider ambitions
Connections with sports stars’ growth is taking place alongside a broader drive to create sporting participation and infrastructure in Dubai.
The 17,000-seat Coca-Cola Arena that will host football, basketball and ice hockey was opened by the Emirate. Dubai upgraded facilities like the Al Maktoum Stadium for its 2019 Cup.
“There are many different sports projects under debate,” says Aman Al Rahma, record plans for new bicycle tracks and golf courses in the desert.
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The DSC is aiming to improve involvement across all demographics, states Aman Al Rahma,” with the goal of making Dubai”one of the very physically active areas on the planet.”
“This is why, when you look at Dubai’s annual sports calendar, then you’ll come across quite a few of neighborhood sports events along with the star-studded elite sporting extravaganzas,” he says.
Having procured a influx of worldwide ability, Dubai is also seeking to nurture its own.

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