Who Are Qualified For 4ps?

What is the negative effect of 4ps?

The country’s anti-poverty Conditional Cash Transfer (CCT), also known as 4Ps, which provides poor families with regular cash dole-outs and even monthly rice allowance, may be a quick fix to poverty in the countryside but it has an adverse effect on rural productivity..

How do I use 4ps?

4Ps in Action: Marketing Strategy TemplateDefine your audience. If you have already established a customer, describe the people that buy your product. … Describe your product and benefits. … Choose the right price. … Promotion and sales.

Is Pantawid Pamilyang Pilipino program effective?

The Philippine government has displayed serious efforts in addressing poverty in the country through the introduction of the Pantawid Pamilyang Pilipino program (4Ps). Despite the program’s salient features, doubts still remain on its effectiveness to achieve an inclusive growth and to address poverty in the country.

Who is the founder of 4ps?

E. Jerome McCarthyThe 4 Ps, in its modern form, was first proposed in 1960 by E. Jerome McCarthy; who presented them within a managerial approach that covered analysis, consumer behavior, market research, market segmentation, and planning. Phillip Kotler, popularised this approach and helped spread the 4 Ps model.

Who can avail 4ps program?

Households whose economic condition is equal to or below the provincial poverty threshold. Households that have children 0-18 years old and/or have a pregnant woman at the time of assessment. Households that agree to meet conditions specified in the program.

What is 4ps beneficiary?

The 4Ps is the government’s national poverty reduction strategy and a human capital investment program that provides conditional cash transfer to poor household for a maximum period of 7 years, to improve their health, nutrition and education status. …

When did 4ps program started?

The 4Ps began as a pilot program of the Department of Social Welfare and Development (DSWD) in 2007 (Fernandez and Olfindo, 2011) and was launched as a full-scale cash transfer program in February 2008, covering 330 000 beneficiaries in Set 1.

Is 4ps a law?

Duterte signed Republic Act No. 11310 or the Pantawid Pamilyang Pilipino Program Act on April 17, but the law was made public only on Wednesday, May 22. … With the new law, the 4Ps will be implemented every year, under all future presidents, unless it is repealed. The DSWD is the lead agency in implementing 4Ps.